Fractional CMO

Marketing that
moves things.

Senior marketing leadership, without the full-time commitment.

I'm Lou Nylander — a marketing leader with 18+ years in B2B adtech and media. I work with ambitious companies who need an experienced CMO in their corner: someone who can shape strategy, lead teams, and get things done.

Work with me See how I work
Lou Nylander
18+
Years in B2B marketing and adtech
900+
Member community built from scratch
Global
Experience across APAC, EMEA and beyond
CMO
Strategic and executional depth
How I work
01
Marketing strategy and positioning
Clarity on where you play, who you're for, and what makes you worth choosing.
02
GTM and launch
From product-market fit to first campaigns — built to drive revenue, not just awareness.
03
Team leadership and mentoring
Interim leadership, hiring support, and building marketing functions that last.
04
Brand and messaging
The words, ideas, and identity that make your brand easy to remember and hard to ignore.

"The best marketing doesn't feel like marketing. It feels like the right thing at the right moment."

Lou Nylander
Background

Previously Global Marketing Director at Unruly, Associate Marketing Director at PubMatic, and senior roles at AOL UK. Speaker at Cannes Lions, UN Women UK, and the University of Cambridge. Founder of Wildflowers of London — Community Business of the Year 2025.

What clients say

"Lou has been a Godsend at a critical time of formally structuring our CIC and developing our marketing and branding strategy. She demonstrated patience, creative thinking and an incredible ability to absorb a large volume of information and create a comprehensive road map with a vision and set of goals that is clear to both our team and our audience. This has been crucial in propelling our organisation to the next stage of operation.

Lou also proved an invaluable resource as she drew on her wide network to pull in the best talent across various areas of expertise to support our set-up process. This took away much pressure from our team and allowed us to focus on delivery in a stress-free environment."

Randa Ahmad-Hassan
Business Operations Expert and Philanthropist, anaSudan CIC
Work with Lou

Nearly 20 years of B2B marketing experience — in adtech, programmatic, and purpose-led brands — available without the full-time hire. From fractional CMO partnerships to executive coaching, there's a way to work together that fits where you are right now.

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Ready to bring senior marketing thinking into your business?

hi@lounylander.com  ·