Senior marketing leadership, without the full-time commitment. I'm Lou Nylander, a marketing leader with nearly 20 years in B2B adtech and media. I work with ambitious companies who need an experienced CMO in their corner: someone who can shape strategy, lead teams, and get things done.
Clarity on where you play, who you're for, and what makes you worth choosing.
From product-market fit to first campaigns, built to drive revenue, not just awareness.
Interim leadership, hiring support, and building marketing functions that last.
The words, ideas, and identity that make your brand easy to remember and hard to ignore.
The same visibility that brings speaking invitations, without chasing them. Built for founders and executives who want to be known for what they know.
“The best marketing doesn't feel like marketing. It feels like the right thing at the right moment.”
— Lou Nylander
Previously Global Marketing Director at Unruly, Associate Marketing Director at PubMatic, and senior roles at AOL UK. Speaker at Cannes Lions, UN Women UK, and the University of Cambridge. Founder of Wildflowers of London, Community Business of the Year 2025.
“Lou has been a Godsend at a critical time of formally structuring our CIC and developing our marketing and branding strategy. She demonstrated patience, creative thinking and an incredible ability to absorb a large volume of information and create a comprehensive road map with a vision and set of goals that is clear to both our team and our audience. This has been crucial in propelling our organisation to the next stage of operation.”
“Lou also proved an invaluable resource as she drew on her wide network to pull in the best talent across various areas of expertise to support our set-up process. This took away much pressure from our team and allowed us to focus on delivery in a stress-free environment.”
The 900+ member collective I founded in 2016, now Community Business of the Year 2025 and a registered CIC.
wildflowersldn.com →
ICF-accredited executive coaching, grief coaching and mindfulness practice, for people navigating change.
wildforpurpose.co →Nearly 20 years of B2B marketing experience, in adtech, programmatic, and purpose-led brands, available without the full-time hire. There's a way to work together that fits where you are right now.
See how I work →